Archive for 'Marketing'

How Smart SNFs Rein in Rehospitalization Rates with Rehab Therapy

Posted on 26. Oct, 2009 by .

Photo: Dan4th Nicholas, Wikimedia Commons

Photo: Dan4th Nicholas, Wikimedia Commons

3 key strategies target common areas of vulnerability.

SNFs with a revolving door of rehab patients going back to the hospital may find its referral sources knocking elsewhere. Not only that, but the federal government has rehospitalization rates blazing on its radar screen — and a major portion of patients in SNFs are on rehab.

The good news: Coordination between nursing and therapy can target common reasons that patients fall through the safety net and land in the ED or hospital. Consider these three steps:

1. Give therapists’ training a check-up. Therapy staff must be able to spot early signs of exacerbations that could eventually result in a return to hospital, stresses Mark Besch, PT, VP of clinical services for Aegis Therapies, which uses strategies to prevent rehospitalization in its chain of SNFs, Golden LivingCenters. “These include cardiac impairments such as congestive heart failure, pulmonary conditions such as COPD or emphysema, and more.” (more…)

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Rehab: PT Offers Leukemia Patients Multiple Benefits

Posted on 19. Oct, 2009 by .


PT improves cardiorespiratory endurance, reduces depression.

The medical industry has found yet another clinical reason to “prescribe” exercise — an excellent opportunity for physical and occupational therapy providers to step in.

A recent study from the University of North Carolina (UNC) at Chapel Hill suggests that leukemia patients can alleviate the chronic fatigue they experience with more physical activity, according to a news release from the UNC Lineberger Comprehensive Cancer Center. The added exercise can also help kick depression and increase cardiovascular endurance, researchers said. (more…)

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State AGs to CMS: Change the 5-Star Rating Program

Posted on 12. Oct, 2009 by .


Find out why 31 Attorneys General are criticizing the nursing home rating initiative in an unprecedented letter — and what their opposition may mean for you.

The Five-Star nursing home rating program is in the hot seat in the wake of a letter from 31 state attorneys general asking Health & Human Services Secretary Kathleen Sebelius to temporarily halt the program and revise it.

This new development gives credence to the problems facilities have been lamenting about the program —and it may help in other ways. Check out what pundits have to say about the letter, its import —and the growing problems with a system intended to help consumers choose a nursing home.

AGs Take Aim at Methodology

The attorneys general letter notes that the Five-Star rating for nursing homes does establish nationwide criteria for evaluating nursing homes. But the rating program “uses a normative methodology with fixed quotas to determine individual nursing home ratings on a state-by-state basis, making it impossible to evaluate nursing homes across state lines,” write the AGs. Using this methodology, they complain, “can be misleading and create significant confusion for consumers.” (more…)

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Snag Rehab Moneymaking Opportunities With Out-of-the-Box Thinking

Posted on 03. Sep, 2009 by .


With a growing wellness-focused society — there are some out-of-the-box rehab delivery methods bringing in more cash than you’d expect.


Check out the following ideas various PTs have cooked up and are currently cashing in on:

• Pilates. Mischa Abshire, PT, DPT, OCS, is a partner with InsideOut Body Therapies, a PT-focused Pilates studio in Durham, N.C. “Our highly-trained staff is committed to helping clients realize their fitness, rehabilitation, pain management, and health goals with a particular emphasis on moving the body,” she says.

This kind of model also attracts well customers who just want a place to do Pilates with trained professionals.

• Dance therapy. “I knew a PT who was a dancer and wanted to work with children and adults with developmental and movement issues with a PT focus,” recalls Lynn Steffes, PT, president of Steffes & Associates, in New Berlin, Wis. “Instead of building a studio, she packaged her services and inserted herself in a number of different facilities.” (more…)

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